Why is SMS better for business service channels?

With its reliability, simplicity SMS is mainly effective and efficient communication at present. It is easy to set up and using that has a quick impact on sales. Mainly the best thing about SMS is that it has more benefits than email or further marketing channels. SMS has already overtaken the popularity of calling by offering two-way conversations. As per the research, over 90% of SMS are open and read in a few minutes, which states why SMS Text Messaging is gold dust for any business. SMS indeed grew into a great position within the market and business planning new ways for adapting and optimizing SMS to use it as a service channel.